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Don’t state the obvious

Logos and slogans are both key ways of marketing your firm, but it’s important to realise what you have that your competitors are lacking. BKL tax partner Geraint Jones writes for Private Client Adviser (July/August 2014 Volume 19 Issue 8).


As you read this, I am sitting at
a new desk in a new firm and
staring out of a new window.
Moving is always an interesting albeit
stressful experience, as you come to
terms with different ways of working and
fresh corporate strategies.
It’s made me think about the
fundamental differences in the way firms
approach and run their businesses, and
the importance of creating a unique
selling point (USP).


The full article is available as a pdf.

Geraint Jones

Partner, Private Client Tax

T +44 (0)20 8922 9354

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